Marketing - Management || Notes-1

Marketing - Management

Notes


Question 1.
With which element is exchange mechanism related?
(a) Publicity
(b) Marketing
(c) Advertising
(d) Branding
Answer : (b) Marketing

Question 2.
Which one of the following is a marketing management philosophy?
(a) Societal marketing concept
(b) Distribution concept
(c) Direct marketing concept
(d) Channel concept
Answer : (a) Societal marketing concept

Question 3.
Which one of the following is not a marketing mix?
(a) Product
(b) Physical distribution
(c) Product pricing
(d) Production process
Answer :  (d) Production process

Question 4.
Which one of the following factors is not relevant to price fixation?
(a) Obtaining market leadership
(b) Age of an organisation
(c) Value for money
(d) Product differentiation
Answer : (b) Age of an organisation

Question 5.
For heavy equipment, which of the following channels is more relevant?
(a) Zero-level
(b) One-level
(c) Two-level
(d) Three-level
Answer : (a) Zero-level

Question 6.
Which one of the following promotion tools has mass reach?
(a) Advertising
(b) Personal selling
(c) Sales promotion
(d) Public relations
Answer : (a) Advertising

Question 7.
Mail order selling is a __ channel of distribution.
(a) Direct
(b) Indirect
(c) Direct and Indirect
(d) Sole
Answer : (a) Direct

Question 8.
___ is the deliberate action of an organisation for promoting goodwill between itself and the society.
(a) Marketing mix
(b) Advertising
(c) Public relations
(d) Selling
Answer : (c) Public relations

Question 9.
___ ensures that products reach the ultimate customers from the manufacturers.
(a) Selling
(b) Marketing
(c) Physical distribution
(d) Sales promotion
Answer : (c) Physical distribution

Question 10.
___ involves designing and producing container or wrapper of the product.
(a) Marketing
(b) Selling
(c) Advertising
(d) Packaging
Answer :  (d) Packaging

Question 11.
Marketing is called a ___ process because it involves interaction of buyers and sellers.
(a) Economic
(b) Social
(c) Legal
(d) Political
Answer : (b) Social

Question 12.
___ is the marketing function which is concerned with informing the customers about the firm’s products.
(a) Transportation
(b) Selling
(c) Advertising
(d) Public Relations
Answer :  (c) Advertising

Question 13.
Registering a trademark gives to the users.
(a) Finance
(b) Fame
(c) Protection
(d) Information
Answer : (c) Protection

Question 14.
Within 2 years of it’s inception, Bhavishya Limited has created a very positive reputation about itself and its products in the eyes of general public by participating extensively in various social welfare programs. Identify the component of promotion mixing described in the given lines.
(a) Advertising
(b) Personal selling
(c) Public relation
(d) Sales promotion
Answer :  (c) Public relation

Question 15.
Under which of the following conditions does a business need not maintain high level of inventory?
(a) When higher level of customer services need to be provided
(b) When high degree of accurate sales forecast can be made
(c) When the responsiveness of the distribution system is low
(d) All of the above
Answer :  (b) When high degree of accurate sales forecast can be made

Question 16.
Hena is planning to set up a small manufacturing unit for manufacturing eco-friendly packaging material. She has decided to market her products through the conventional channel of distribution, which involves wholesalers and retailers. Identify the channel of distribution being adopted by the company.
(a) Zero level channel
(b) One level channel
(c) Two level channel
(d) Three level channel
Answer :  (c) Two level channel

Question 17.
Kannu has decided to sell her range of organic food products through her own retail outlets. Identify the channel of distribution being adopted by the company.
(a) Zero level channel
(b) One level channel
(c) Two level channel
(d) Three level channel
Answer :  (a) Zero level channel

Question 18.
Under which of the following situations is a company not likely to fix a lower price for its product?
(a) When the competition has introduced a substitute product
(b) If the demand for a product is inelastic
(c) When the company wants to attain market share leadership
(d) When the demand for the product is low
Answer :  (b) If the demand for a product is inelastic

Question 19.
A salesman of a company dealing in pet foods is paid a fixed salary of ?20000 per month and furthermore, ?20 extra per unit of the product sold beyond the target sales. Identify the type of cost being described in the given example.
(a) Fixed cost
(b) Variable cost
(c) Semi-variable cost
(d) None of the above
Answer :  (c) Semi-variable cost

Question 20.
Identify the related function of labelling being depicted below as given on the pack of the chips.
Business Studies MCQs for Class 12 with Answers Chapter 11 Marketing 4
(a) Describes the product and specifies its content
(b) Grading of products
(c) Helps in promotion of the products
(d) Identification of the product or brand
Answer :  (c) Helps in promotion of the products

Question 1.
Advertising is the function of marketing which is concerned with the cost and location of target market.
Answer
False; transportation is the function of marketing.

Question 2.
There is personal communication in case of advertising.
Answer
 False; there is impersonal communication.

Question 3.
There is no personal contact in personal selling.
Answer
 False; there is personal contact.

Question 4.
Labelling involves putting identification marks on the package.
Answer: True; labelling involves putting identification marks on the package. A label may be a part of the package or it may be a tag attached to the product.

Question 5.
Marketing mix is a blend of multiple financial decisions.
Answer
 False; marketing mix is a blend of product, price, physical distribution and promotion decisions.

Question 6.
The main focus of selling concept is production volume.
Answer : False; the main focus of selling concept is the existing product.

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Question : Which of the following is not the function of packaging?
(a) Product protection
(b) Pricing objectives
(c) Promotion
(d) Product identification
Answer : b) Pricing objectives

Question : Identify the elements of marketing mix:-
(a) Product
(b) Price
(c) Promotion
(d) All of the above
Answer : d) All of the above

Question : Which of the statement is not true for selling?
(a) Focuses on the need of seller
(b) Aims at maximizing sales
(c) Involves fragmented approach to sell
(d) Selling is limited to exchange of goods and services
Answer : (b) Aims at maximizing sales

Question : ______ Where deal is accomplished between buyers & sellers through a medium of phone, letter or through medium of internet.
(a) Market
(b) Marketing
(c) Selling
(d) Planning
Answer : (a) Market

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