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Summary and Notes of Ch 11 Marketing| Class 12th Business Studies  Meaning of Market Market- Market refers to the place where buyers and sellers gather to enter into transactions involving the exchange of goods and services. Marketing- Marketing has been referred to as performance of business activities that direct the flow of goods and services from producers to consumers. Following important features of marketing • Needs and Wants: The process of marketing helps individuals and groups in obtaining what they need and want. • Creating a Market Offering: creating offers like size, quality, taste available at a given outlet or location. • Customer Value: The process of marketing facilitates exchange of product and service between buyers and sellers. • Exchange Mechanism: The process of marketing involves exchange of products and services for money or something. Following conditions are satisfied for exchange: • Involvement of two parties. • Each party should be capable of offering so...

Important Questions - SEBI || Business Studies

Important Questions Important Questions - SEBI || Business Studies Question : State the development functions of the Securities Exchange Board of India. Answer :  Developmental Functions of SEBI   The three development functions of SEBI are: (i) Training of intermediaries of the securities market. (ii) Conducting research and publishing information useful to all market participants. (iii) Undertaking measures to develop the capital markets by adapting a flexible approach. Question :  Explain the regulatory functions of SEBI Answer :    Regulatory functions of SEBI are as follows: (Any two) (i) To regulate business in stock exchanges. (ii) To register and regulate the working of intermediaries. (iii) To register and regulate the working of mutual funds. (iv)To conduct inquiries and audit of stock exchange. (v)Regulation of taken-over bids by companies. ---------------------------- Securities and Exchange Board of India (SEBI) SEBI was established by Indian G...

Marketing - Management || Notes-1

Marketing - Management Notes Question 1. With which element is exchange mechanism related? (a) Publicity (b) Marketing (c) Advertising (d) Branding Answer : (b) Marketing Question 2. Which one of the following is a marketing management philosophy? (a) Societal marketing concept (b) Distribution concept (c) Direct marketing concept (d) Channel concept Answer :  (a) Societal marketing concept Question 3. Which one of the following is not a marketing mix? (a) Product (b) Physical distribution (c) Product pricing (d) Production process Answer :   (d) Production process Question 4. Which one of the following factors is not relevant to price fixation? (a) Obtaining market leadership (b) Age of an organisation (c) Value for money (d) Product differentiation Answer :  (b) Age of an organisation Question 5. For heavy equipment, which of the following channels is more relevant? (a) Zero-level (b) One-level (c) Two-level (d) Three-level Answer :  (a) Zero-level Questi...